SMS Marketing - Overview
Texts.com provides you with everything you need to set up your own SMS Marketing campaigns. And we keep it simple.SMS Marketing Campaigns for Small Business
- Build your opt-in subscriber list
- Drive brand awareness and sales
- Use a Shared Short Code
- Get started from $99/month
- Click Here to Learn More
SMS Marketing Facts
SMS Marketing is one of the most effective and affordable marketing mediums. Consider the following facts:- Mobile advertising spend in the US is projected to break $1 billion for the first time in 2008, and surpass $7.5 billion by 2013.
- Today, there are about 2 billion users of SMS text messaging worldwide. According to industry studies, over 80% of the cell phone users are willing to receive opt-in text messages.
- Wireless marketing is expected to be one of the fastest growing market segments for the next 2-3 years.
- Brand recall is very high with mobile marketing with survey results showing that as high as 51% of recipients remember the brand. Of these, 96% remember the call-to-action from the message.
- In a July ‘08 survey by the Direct Marketing Association (DMA), SMS Marketing campaigns were found to be the most successful mobile ad medium. 70% of those surveyed had responded to a marketing text message
SMS Marketing Explained
What is SMS Marketing or Text Marketing? SMS Marketing involves sending a short message (160 character) to an opt-in list of mobile phone users. The SMS Text Message can be used in a variety of ways, including:- Remind/alert subscribers about specific events
- Deliver coupons or specials
- Distribute information and news
- Engage users in a contest or sweepstakes
- Survey and poll a group
- Incentivize users with an immediate call to action
- Much, much more
Leading brands (McDonalds, Snapple, Dunkin’ Donuts, for example) have been effectively using SMS Marketing for years. But SMS Marketing is not only for large companies with multi-million dollar advertising budgets. Every day, small businesses and organizations are realizing that SMS Marketing can help them grow their business and increase sales. For most businesses who are doing SMS Marketing, they follow the following process:
- Procure a short code.
- Build up opt-in group of mobile phone subscribers.
- Building a list has 'traditionally' involved getting mobile phone users to send a text message with a keyword to a particular short code (e.g., “Text the word FREE to 12345”).
- Create a marketing or promotional offer with a call to action.
- Send the promotional offer to those who have opted in to your short code.
- The offer may be sent out as an immediate response to the subscription
- The offer may be sent out as a scheduled or mass messaging campaign to a group of subscribers within the campaign